Challenge:
Help Dell stand out from competitors during Microsoft's launch of Windows Server 2008 – while incorporating the mandated theme of "Heroes Happen Here."
Solution:
Create a unique, ownable story for Dell around the “Evolution of IT” to explain why now, more than ever, IT is the hero.
The ultimate proof that IT = hero was celebrated through the presence of Olivia Munn – then host of G4 Network’s Attack of the Show, now a much bigger deal. Olivia was that magical unicorn who is an authentic geek with real sex appeal, and I helped milk that to maximum effect across campy web videos and a deeply interactive campaign site – complete with hidden easer eggs to tease a curious audience.
Stuff I did:
Creative Concept
Copywriting
Talent Direction
Rap
Why I love this project:
Innovative approach to B2B at the dawn of YouTube as a marketing medium.
Additional Credits:
James Rice: Creative Direction
Dave Lambert: Art Direction & Technical Direction
Branson Veal: Video Production
